About us

Our Journey

Welcome to Ugha Ethnics, a premier destination for authentic Assamese ethnic wear and traditional jewelry. Founded by Priyanka D Patwari in 2014, Ugha Ethnics has emerged as a beacon of Assamese culture, blending tradition with contemporary elegance. Located in the heart of Guwahati, Assam, we are dedicated to bringing the rich heritage of Assamese craftsmanship to the world.

Our Founder: Priyanka D Patwari

Priyanka D Patwari, an esteemed ethnic fashion designer, envisioned a brand that would celebrate the intricate beauty of Assamese textiles and jewelry. With a deep-rooted passion for preserving and promoting Assamese culture, Priyanka established Ugha Ethnics. Her designs reflect a seamless blend of tradition and modernity, catering to the tastes of a diverse clientele.

Our Creations

At Ugha Ethnics, we specialize in a wide range of Assamese ethnic wear and accessories. Our product line includes:

Mekhela Chadar

Mekhela Chadar, the quintessential Assamese attire, is our signature creation. Crafted with precision and love, our Mekhela Chadars showcase the exquisite artistry of Assamese weavers. Each piece tells a story of heritage and tradition, making it a cherished possession for any wardrobe.

Sarees and Salwar Kameez

Our sarees and salwar kameez collections are a testament to the versatility and elegance of Assamese textiles. From traditional motifs to contemporary designs, our sarees and salwar kameez are perfect for any occasion, adding a touch of grace and sophistication.

Lehengas and Kurtas

For those special celebrations, our lehengas and kurtas are designed to make you stand out. Intricate embroidery, vibrant colors, and luxurious fabrics define our collection, making it a favorite among brides and grooms.

Assamese Traditional Jewelry

Our jewelry line is an ode to the timeless beauty of Assamese craftsmanship. From traditional pieces like junbiri and gamkharu to contemporary designs, our jewelry collection is perfect for adding a touch of elegance to any outfit.

Stoles, Rugs, and Yardages

In addition to wearable art, we offer a stunning range of stoles, rugs, and yardages. Our stoles are perfect for adding a dash of style to any attire, while our rugs and yardages are ideal for home décor, bringing a piece of Assamese tradition into your living space.

Our Workshop

We take pride in our dedicated workshop located at 47, Hengerabari Road, Near Dispur Policlinic & Hospital, Dispur, Ganeshguri, Guwahati, Assam, India. Our state-of-the-art facility is where the magic happens. With skilled artisans and modern equipment, we ensure that each piece of clothing and jewelry is crafted to perfection. Our workshop is a hub of creativity and craftsmanship, where traditional techniques meet contemporary designs.

Customization: Your Vision, Our Craft

At Ugha Ethnics, we believe in creating unique, personalized pieces that reflect your individual style. We offer customization services for all our products, allowing you to choose the fabric, design, and embellishments. Whether it’s a Mekhela Chadar with specific motifs or a piece of jewelry with your favorite gemstones, we bring your vision to life with meticulous attention to detail.

Global Recognition

Our dedication to quality and craftsmanship has earned us recognition on global platforms. Ugha Ethnics has participated in prestigious seminars and fashion shows in Paris, Milan, and New Delhi, receiving remarkable appreciation. Our international presence is a testament to the universal appeal of Assamese craftsmanship and our commitment to promoting it on a global scale.

Our Mission and Vision

Mission

Our mission is to preserve and promote Assamese culture through our exquisite ethnic wear and jewelry. We aim to empower local artisans and provide them with a platform to showcase their skills to the world. By blending tradition with contemporary aesthetics, we strive to create timeless pieces that resonate with our customers.

Vision

Our vision is to become a global ambassador of Assamese culture, making Ugha Ethnics a household name in ethnic fashion. We aspire to continue innovating and expanding our product range, while staying true to our roots. Through sustainable practices and ethical craftsmanship, we aim to set new standards in the fashion industry.

Why Choose Ugha Ethnics?

Authenticity

Every piece at Ugha Ethnics is a reflection of genuine Assamese craftsmanship. Our artisans pour their heart and soul into creating authentic designs that preserve the cultural heritage of Assam.

Quality

We prioritize quality in every aspect of our production. From sourcing the finest materials to employing skilled artisans, we ensure that each product meets the highest standards of excellence.

Customization

We offer a unique shopping experience with our customization services. Our team works closely with customers to create personalized pieces that align with their preferences and style.

Global Presence

Our participation in international seminars and fashion shows highlights our commitment to bringing Assamese culture to a global audience. We take pride in representing Assam on prestigious platforms and gaining worldwide recognition.

Visit Us

We invite you to visit our store and explore the world of Assamese ethnic wear and traditional jewelry. Located at 47, Hengerabari Road, Near Dispur Policlinic & Hospital, Dispur, Ganeshguri, Guwahati, Assam, India, our store offers a wide range of products that celebrate the rich heritage of Assam. Our friendly staff will be delighted to assist you in finding the perfect piece that resonates with your style and preferences.

Connect With Us

Stay connected with Ugha Ethnics through our website and social media channels. Follow us for updates on our latest collections, events, and exclusive offers. Join our community of customers who appreciate the beauty of Assamese craftsmanship and take pride in wearing our creations.

Website: ughaethnics.com
Facebook: Ugha Ethnics
Instagram: @ughaethnics

Join Us in Celebrating Assamese Culture

At Ugha Ethnics, we are more than just a fashion brand. We are a celebration of Assamese culture, a tribute to the artisans who keep the tradition alive, and a bridge between the past and the present. Join us in our journey as we continue to promote the rich heritage of Assam and bring its beauty to the world. Thank you for being a part of our story.