Our Story

Our Story

The Beginning

In the heart of Guwahati, Assam, a city rich in culture and tradition, Ugha Ethnics was born out of a passion for ethnic fashion and a vision to bring Assamese craftsmanship to the forefront of global fashion. Founded in 2014 by Priyanka D Patwari, Ugha Ethnics has grown from a small boutique to a renowned brand celebrated for its exquisite designs and commitment to quality. Our journey began with a simple yet profound idea: to create beautiful, handcrafted ethnic wear that celebrates the rich heritage of Assam while embracing contemporary fashion trends.

A Tribute to Assamese Craftsmanship

At the core of Ugha Ethnics lies a deep respect for Assamese craftsmanship. The intricate weaves, vibrant colors, and unique patterns of traditional Assamese textiles have always been a source of inspiration for us. Each piece we create is a tribute to the artisans who have perfected their craft over generations. We believe that fashion is not just about wearing beautiful clothes; it’s about telling a story. And with every mekhela chadar, saree, salwar, lehenga, waistcoat, and kurta we design, we aim to tell the story of Assam’s rich cultural heritage.

Our Vision

Our vision at Ugha Ethnics is to blend tradition with contemporary aesthetics, creating timeless pieces that resonate with the modern woman and man. We strive to innovate while staying true to our roots. This vision drives us to continuously explore new designs, experiment with fabrics, and push the boundaries of ethnic fashion. We want our customers to feel a deep connection to their heritage while enjoying the comfort and style of our modern creations.

The Ugha Ethnics Experience

At Ugha Ethnics, we believe that shopping for ethnic wear should be a delightful experience. That’s why we have meticulously designed every aspect of our brand to ensure our customers feel special. From the moment you step into our boutique or visit our website, you are greeted with a warm and inviting atmosphere. Our dedicated team of designers and artisans work tirelessly to bring you the finest quality products, crafted with love and precision.

The Crafting Process

Every piece at Ugha Ethnics is a labor of love. Our journey from concept to creation involves several stages, each handled with utmost care and attention to detail. It all begins with an idea – a spark of inspiration drawn from the rich tapestry of Assamese culture. Our talented designers then translate this idea into sketches, envisioning how the final product will look.

Once the design is finalized, our skilled artisans take over. Using traditional weaving techniques passed down through generations, they bring the design to life. Each thread is carefully selected, each weave meticulously executed to create a masterpiece that reflects the essence of Assam. The result is a collection of stunning ethnic wear that combines traditional craftsmanship with modern aesthetics.

Sustainability and Ethical Practices

At Ugha Ethnics, we are committed to sustainability and ethical practices. We believe that fashion should not come at the expense of our environment or the well-being of our artisans. That’s why we source our materials responsibly, ensuring that our production processes are eco-friendly and sustainable. We also ensure fair wages and safe working conditions for our artisans, valuing their skills and contributions.

Celebrating Diversity

One of the core values of Ugha Ethnics is celebrating diversity. We understand that our customers come from different backgrounds, each with their own unique sense of style. That’s why we offer a wide range of designs, colors, and sizes to cater to diverse tastes and preferences. Whether you are looking for a traditional mekhela chadar for a special occasion or a contemporary kurta for everyday wear, Ugha Ethnics has something for everyone.

Global Presence

Over the years, Ugha Ethnics has garnered appreciation not just in Assam but across the globe. We have participated in prestigious fashion seminars in Paris, Milan, and New Delhi, showcasing our unique designs to an international audience. These platforms have allowed us to share the beauty of Assamese craftsmanship with the world, gaining recognition and accolades along the way.

The Ugha Ethnics Family

At Ugha Ethnics, we consider our customers to be part of our extended family. Your support and love have been instrumental in our journey, and we are committed to giving back to the community. We regularly engage in social initiatives, supporting local artisans and promoting education in rural areas. By choosing Ugha Ethnics, you are not just buying a piece of clothing; you are contributing to a larger cause and helping us make a positive impact.

Looking Ahead

As we look to the future, we remain dedicated to our mission of promoting Assamese craftsmanship and creating beautiful, sustainable ethnic wear. We are constantly evolving, exploring new ideas and expanding our horizons. Our journey has been filled with challenges and triumphs, but one thing remains constant – our passion for ethnic fashion and our commitment to excellence.

Visit Us

We invite you to explore the world of Ugha Ethnics. Visit our boutique at 47, Hengerabari Road, Near Dispur Policlinic & Hospital, Dispur, Ganeshguri, Guwahati, Assam, or browse our collection online at ughaethnics.com. Discover the beauty of Assamese craftsmanship, embrace your heritage, and experience the joy of wearing handcrafted ethnic wear.

Join Our Journey

Thank you for being a part of our story. Together, let’s celebrate the rich cultural heritage of Assam and take pride in our traditions. Join us on this journey, and let Ugha Ethnics be a part of your story.